The role

What you would own.

Product and technology stay with the founder. Everything that turns the product into revenue becomes yours.

Revenue

Convert pilot venues into paid contracts, open new venues and groups, and build a repeatable sales motion anchored on reference customers.

Go-to-market

Own Jordan first, then sequence the expansion into Saudi Arabia, Qatar, and the wider Gulf.

Partnerships

POS vendors, e-invoicing providers, distributors, and consultancies that give B Lab distribution leverage.

Commercial operations

Pricing, contract structure, onboarding handoff, renewals, and account health.

Fundraising support

Investor conversations, data room preparation, and commercial diligence, side by side with the founder.

The person

Who this is for.

A commercial partner, not a salesperson. Someone who can carry a market on their own before there is a team behind them.

This is a founding-stage seat. It rewards people who have already sold, already know the operators, and can run without a manager.

Demonstrated sales ability. You have closed B2B or hospitality deals yourself, not managed people who did.
An existing network of MENA F&B operators. Owners, general managers, and group leadership who take your call.
Operational literacy in F&B. You know what pour cost, variance, and a par level are without a glossary.
Independent by default. You set your own pipeline, your own week, and your own targets.
Willing to push back. You disagree in the room, then commit once the call is made.
Financially resilient at the founding stage. You can carry an equity-first period without it breaking you.
Aligned ambition. You want to build the category leader for back-of-house across MENA, not a lifestyle agency.
Based in Amman, or able to operate from Amman as the first market.

The deal

A co-founder seat, not a job.

This is a founding partnership: equity-based, with the upside and the risk that come with it. Product and technology stay with the founder; commercial strategy and execution become yours, and the big decisions are made together.

The specifics of the deal, including equity, vesting, and how compensation evolves as the company grows, are shared in the interview and put in writing before anything is signed.

Nothing is agreed in a chat window. Everything is agreed on paper.

How it works

Three steps.

ApplySend your CV and a short note on why you want this role. The note matters more than the CV.
InterviewA direct conversation with the founder about the market, the product, and how you would sell it. The deal is walked through in full here.
DecideTerms in writing, reviewed with your own counsel if you wish, then a signature. No pressure, no countdown.

Apply

Send your application.

Your application goes straight to the founder's inbox. We reply to every one.

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Build B Lab's commercial engine. As a co-founder.

Commercial Co-Founder